ipl-logo

Summary Of Consuming Kids: The Commercialization Of Childhood

905 Words4 Pages

As a parent and former retail store manager, I am not at all surprised by the content of this video and I don't see how anyone else would be either. Actually, I believe this video is by far out dated because today's parents of young children grew up with the same type of marketing directed at them. "Consuming Kids: The Commercialization of Childhood" examines the practices of pervasive marketing techniques directed at young children arguing it is more insidious than just trying to sell products to today's youth. The video looks at the many different methods used to directly market to children successfully. Marketing avenues include not only television, but cell phones, social networking sites, games and even our school systems. However if you think about it, this is what the company's ultimate goal is, to sell their product, advertise and obtain life long customers. We …show more content…

Although much of this is the response to extreme advertising, I think our group, or the people around us have a much larger effect on this particular way of thinking. It is human nature to want to be accepted, and instinctual to think higher of those who possess more material things. Children have always wanted more, it's just now they're actually getting it from their parents. Those kids without brand name products may feel poor, mediocre and important, that they are not part of the social group at school. Now products are not being advertised for what they actually are but instead the social status that they can give one who possesses it. Such as implying something will make you cool or part of the in-crowd. The businesses have successfully convinced us that we are what we own and we follow. Our society has defined these social classes and decided that your material assets have a large impact on where you stand in the

Show More
Related
238 Words | 1 Pages

In the essay “Kid Kustomers” by Eric Schlosser, Schlosser discusses children advertising and its effectiveness. About twenty-five years ago, hardly any American company marketed towards children unlike today where the majority is directed towards children. According to an expert this era was known as “the decade of the child consumer.” Ad agencies implemented children into marketing in order to increase “consumption.” The Joe Camel ad campaign revealed how effortlessly children were impacted by ads, claiming it to be as well known as “Mickey Mouse.”

Read More
586 Words | 3 Pages

Eric Schlosser, the author of “Kid Kustomers”, puts a spotlight on the marketing on children. He starts off by talking about the effect on present day marketing. Companies like phone, oil, and automobile are targeting the children the most. He argues that kid-based companies weren’t that bad in the past, but now there are tons of companies who only focus on children. He has provided a lot of studies that support his explanation on marketing strategies.

Read More
376 Words | 2 Pages

In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

Read More
661 Words | 3 Pages

Many people in todays society think that in order to be considered “wealthy” they have to have the newest of everything so that people will think their family has money. People will spend fifty to one hundred dollars on something just to have the Buckle logo, or under armour logo, or Nike logo, or American Eagle logo. If you wear something that is not name brand, people think that one can not afford the nice new clothes. Teens today consider someone cool if they have nice clothes and have good fashion, if one does not have a certain logo they are considered to be lame and

Read More
632 Words | 3 Pages

How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

Read More
1356 Words | 6 Pages

Science Direct, www.sciencedirect.com.libsrv.wku.edu/science/article/pii/S0747563216307579. Accessed 5 Mar. 2017. Hill, Jennifer Ann. “Chapter 5.” How Consumer Culture Controls Our Kids: Cashing in on Conformity, Praeger, an Imprint of ABC-CLIO, LLC, Santa Barbara, CA, 2016, pp.

Read More
1357 Words | 6 Pages

The methods of marketing to persuade children may seem unscrupulous because of the mere fact that children are naive about tactics in advertising and have not learned that advertisements do not always tell the truth. Children are not persuaded by facts and statistics because they cannot comprehend them. Thus, advertisers use pathos and act on children’s emotions by including toys in their kids meals in order to advocate their products. As I previously mentioned, I recently saw a McDonald’s advertisement whose centre was the Minion toys placed in their Happy Meals. The reason being, that the advertisers want to get children excited and eager to buy a Happy Meal so that they could get a toy along with it.

Read More
885 Words | 4 Pages

But then when they see others who are wealthier, or better educated, or better placed socially, they immediately feel envious and competitive toward them” (733). These negative feelings prevent us from seeing the positive in people and we put them in a “snob” category, without even speaking to these people. This blinds us from the fact that just like us, whether rich or poor, educated or

Read More
883 Words | 4 Pages

Neither does materialism: Research shows that people who place a high value on wealth, status, and stuff are more depressed and anxious and less sociable than those who do not.” Consumerism has very deep and dark sides to it which most will not recognize. A whole lot of people who constantly withstand the stress applied by companies feel more lonely than the average person. This loneliness could lead to higher suicide rates and also a more disturbed population. However, some people may disagree with this.

Read More
1133 Words | 5 Pages

The commercials on the television, the advertisements placed on newspapers and the banners by big conglomerates have one thing in common: They are mostly geared towards children. Chapter 2 of the book Fast Food Nation, written by Eric Schlosser provides a history of two big American companies, McDonalds and Disney, and how their selfish desires led to marketing directed towards children. Schlosser’s central idea and usage of argumentative techniques along with bias define this chapter’s purpose as an educational work designed to reveal the antics of big money corporations. The central idea of this chapter is focused solely on the greed and selfishness of big corporations as they try to advance their business and gain profits while being

Read More
1410 Words | 6 Pages

Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

Read More
443 Words | 2 Pages

Brady Cetera Mrs Ker Honors English, Pd 1 22 May 2023 Cask Analysis In the short story “ The Cask of Amontillado,” by Edgar Allen Poe, it is a story all about the revenge on Fortunato by Montresor in a killing matter. Montresor wants to get revenge on his former acquaintance for what he did to him, and wants it to be just as bad. Irony is used heavily to impact the tone and mood throughout the whole story. Poe uses different types of irony to further show and contribute to the dark tone and mood.

Read More
1291 Words | 6 Pages

People who are at a higher status will continue to feed into the elitism status and many of our society wants to fit in and feel into populism. Solomon feels as though advertising agencies feed on the consumers' desires. They give us semiotic signs that create a desire, rather than a necessity. Solomon states, “American companies manufacture status symbols because American consumers want them”(252). He based this on a study of a French aristocrat by the name of Alexis de Tocqueville who traveled to America to observe the society and institution of a country founded on freedom.

Read More
838 Words | 4 Pages

We have all been molded around the idea that have material possessions will make us feel “happiness, joy, and satisfaction” as stated in an article from Personal Excellence. Being happy is and never has been defined by the expensive thing that we own. Getting satisfaction from showing off possessions and making people wish they have what you do is unhealthy and not true happiness nor

Read More
744 Words | 3 Pages

each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

Read More

More about Summary Of Consuming Kids: The Commercialization Of Childhood

Open Document