Another persuasion factor that Jones used in his favor was ethos. People felt that Jim knew how it felt to feel unwanted, that he had been there, done that. He once said that “feeling as an outcast, I’d early developed a sensitivity to the problems of blacks.” He also said, “As a child I was undoubtedly one of the poor in the community, never accepted, born as it were on the wrong side of the tracks.” These statements gained many supporters from the poor and alienated communities. He claimed to understand how African Americans felt isolated by the community. Many people that he gained control over came from broken homes and/or off the streets. Some had suffered from drug abuse, abusive relationships, and alcoholism. They were in search of a