The message that Brent Staples is trying to convey to the audience in his essay Just Walk On By, is that as a society we have positive and negative preconceived thoughts of other people who are of either the same or different race and gender. For Staples, this means that as a tall black man he has to deal with being seen as deadly and threatening to people who don’t know him. These people let their fear of biased opinions of black men think that all tall, black, and athletic men are going to attack them. Brent uses his stories of people’s fear and judgement of him, to allow the reader to both understand what the people were feeling and how he felt being judged. Brent Staples’ persona helps the message through the use of strong diction. Throughout his essay, Staples is able to make the audience understand what he has to deal with as a black man. Staples does this by using words and phrases such as, “...her flight made me feel like an accomplice in tyranny” and “... I was indistinguishable from the muggers who occasionally seeped into the area…” (542). By writing and describing how he (Staples) feels, the audience is able to get an inside look into how black men are treated and better understand why society’s teachings, play a vital role in how we see each other. Staples’ powerful writing also allows the reader to take a step back and see how as a society, people make judgements on others based on appearance alone. Staples persona also helps the message through the use of