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Summary Of Soft From Hard Prosperity Gospel

200 Words1 Pages
Wealth “Soft” from “Hard” Prosperity Gospel Bowler observed that, around 1990s, prosperity preachers combined their work with therapeutic services such as weight loss, emotional relief, fitness capacity to work, self-esteem among many more. Health and wealth were still the main ideas sold by the prosperity preachers just that they had introduced new products targeting women seeking to gain a better body shape and individuals with low self esteem. A good example of this prosperity gospel trend is Joyce Mayer, whose personal triumph over marital failure and childhood abuse brings her ministry to shape. Her audience is middle aged women who can associate themselves with the pains of weight loss and relational challenges. Victory Prosperity gospel
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