Revisiting the Saturday Evening Post once more in 1966 a slightly altered attitude of the Beatles is noticeable. While this article focused a lot on the English pride inspired by the group I also found it to be the most honest and insightful regarding personal insights about the group. Written by James Morris, now Jan Morris, the article jumps all over the place from the return of the Beatles to the States to the importance of the Beatles to reviving English patriotism. However, one of the more captivating topics discussed in the article was recognition that the Beatles could seemingly do no wrong. Carrying on into 1966, this author seems like many other to have very mixed emotions about the Beatles. As it was stated in many articles before and additionally in this one as well, the attitude that the Beatles not only carried but seemed to disperse was that of change. While the Beatles were shedding the importance of class in the U.K., their crass and detached attitudes had meshed well with the early protest movements and youth culture in America. Another highlighting note of changing times found in this article is the writer’s noticeable change in heart to some social norms and even a widening of interest. As the Beatles changed the sound …show more content…
In the same style as the other reference pieces in this project the article of course addressed the incredible success of the Beatles, but then continued on by making the statement that the Beatles importance was beyond music and market. As a journalist with a strong background in marketing and an interest in musical history, the Beatles have always seemed to me to be the pioneers of the first consumerist driven cult following. While the article doesn’t highlight this as the particular “something more” that the Beatles possessed, it certainly seems fitting given the current status of Beatles record and continued merchandise