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Summary Of The Documentary 'Black Gold: Wake Up And Smell The Coffee'

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Black Gold: Wake Up and Smell the Coffee (2006) by Marc Francis and Nick Francis is documentary film who follows a Ethiopian coffee Union Manager (Tadesse Meskela) who tried to find better wages for his farmers.
Ethiopia is the mother land of coffee, and has the best quality of coffee. Yet, Ethiopian farmers who grows the coffee barely see profits due to the fact they do not know the value of coffee (price depends on New York ‘C’ market). A person can buy a kilo of coffee from these farmers for less the .10 cents, when they should get paid at least 230 dollars. Throughout the documentary Meskela preaches about fair trade for his farmers. Thus, he travels around the world to find a company that would help give livable wages for his farmers.
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