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Summary: Sustainable Advantages For The E-Cap

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Sustainable advantages for the E-Cap The sustainable advantages that our company has to offer include the unique selling proposition, production costs and customer loyalty. A feature that AG inc has incorporated into our hat that other competitors have not, is the electronic capability that the product has to offer to the user. Those wearing the hat can adjust the way it looks on their head through an application on the phone without physically touching the cap. Production costs for our product are expensive, however customers will get what they pay for because of the high quality and technology involved in creating the E-Cap. We offer a semi niche market because although we are creating a hat, it is a revolutionary type and it is a lot more advanced than the regular everyday cap. We won’t have much customer loyalty in the …show more content…

Although this is the case, they still maintain high quality caps.Because of this, their production costs are a lot cheaper than the E-Cap. They have built customer loyalty by being the brand name hats for many baseball teams. Mitchell and ness has a unique selling proposition that makes it more versatile than new era, by making their hats adjustable with snaps. This allows users to change the size of the hat, incase they have grown longer hair. These hats are less expensive than new era hats and they are more diverse. They have built customer loyalty by being the oldest company out of the three competitors. The brand ‘47 is the youngest competitor and not as well known as its competitors. They specialize in having curved brims with a fitted size. Being the cheapest option out of the three, makes its production costs fairly low. They are not involved in a niche market and they don’t have much customer loyalty compared to the other brands. Non-sustainable advantages for the

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