Swall A Tool To Manipulate Young Women In The Media

Twisted. Manipulated. Sexualized. The new reality of today’s generation of girls. The musician Jason Derulo is famous for his catchy songs that lure young girls to listen to the music he produces. Many teenage girls use music to distract them from their stresses. But behind the catchy beat, there is a sinister dark reality. Good morning/afternoon everyone, my name is Kadence Hill and I will be talking about the manipulation of young women in the media. Young girls are pressured to act in an explicitly sexual manner that’s causing young girls to over-sexualize themselves over time. Jason Derulo is famous for his catchy songs to get female audiences to listen to his songs and watch his videos on repeat, he uses that as a tool to manipulate young

Jason uses his songs as his tool as he is a male in a male-dominated field, as he is one of the highest-paid performers today. Swalla was released in February 2017 hitting the charts fast at 1.2 billion listens, he’s able to reach these young audiences in droves and use his appeal to get what he wants pushing his agenda and making girls feel like they must obey. Why wouldn’t they want to “Swalla” what he’s telling them? His manipulation starts through visual techniques to his over-sexualized video through the depravity of his ways and how men are supposed to deprive women of their fundamental rights. In the established piece, Jason’s use of candy is shown many times during the music video as a symbol to highlight engaging in explicit sexual activity and the fact that young girls are expected to engage in these acts. His song has meanings of hypermasculinity over girls using the lollipop as daddy Derulo expecting that girls should submit from a very young age. When Jason says I want to taste them all in one night he uses this collective pronoun and does not recognize us and only identifies the girls as numbers all lined up. That shows how society shows men as

Simply Irresistible music video has Robert Palmer sitting in front of the women as they dance to the beat in outfits chosen by him that alludes back to Swalla as the girls wear the same outfits. Swalla has a great deal of symbolism to prove that men are in control of women. In one scene Jason wears a crown in front of a girl who has been painted in all the different colours of the rainbow, Derulo then slides two fingers down her chest to show full dominance over her. Women must be subservient to men and if they don’t what he’s saying he is going to remove the paint and throw her away as she only has a two-year life span in the relationship as they are not worth marrying. Jason also uses a cream-filled bun with the packaging saying Derulo twinkies saying that the women will submit to him and the next one is the lollipop with Daddy Derulo written on the packaging. These men have taught and manipulated us from a young age to submit to men with the ideology that men still use that patriarchal society against us