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Boeing Company Executive Summary

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Marketing plan for Boeing
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Marketing plan for Boeing
1. Executive Summary/Abstract Boeing is the most successful airplane company in the world and the biggest manufacturer of military aircraft and commercial jetliners. The company was initiated by William Boeing in 1916 and was initially called Pacific Aero-Products Company. In 1918, the name of the company was changed to Boeing Airplane Company (Pride & Ferrell, 2013). The company has continued to expand since then and has a vast product that ranges from airline support services and aviation. In addition, Boeing manufactures and designs rotorcraft, defense and electronic systems, launch vehicles, and advanced systems of information systems (Koontz & Weihrich, …show more content…

The two companies have similar market goals and comparable products (Koontz & Weihrich, 2010). Northrup Grumman does not produce commercial jets although they are the biggest competitors in terms of government contracts with Armed Forces manufacturing equipment and weapons.
SWOT Analysis for Boeing
Strengths
Boeing has a strong global network Boeing has strong worldwide operations with its clients found in about 140 nations. Its employees are in over 60 nations, with its operations in 27 countries (Koontz & Weihrich, 2010). The company employees about 180, 000 individuals and majorly operates in Southern California, Kansas, and Missouri.
Broad product line covering most market niches The company provides a wide range of products that include Boeing Business Jet and a family of jetliners and has also recently launched the Boeing 787 known as the Dreamliner. Weaknesses
A hierarchical, semi autocratic and ridged autocratic management style Boeing operates under a management style whereby an employer makes his or her own decisions without any input from employees. This does not fit the modern management …show more content…

It should also be in a position to prepare presentations for potential customers and airlines. Developing a stronger brand name requires constant TV network ads for most accessibility for test flights for the company’s products (Pride & Ferrell, 2013). Boeing should also develop a program that aims to guide entrepreneurs who have the desire of entering the aviation industry. Such a program should also provide counseling and exclusive accessibility to Boeing’s line of products as well as the company’s brand name, slogan, and a

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