Breadtalk Corporate Culture Analysis

Breadtalk’s Corporate Culture

A corporate culture is made up of several elements: (i) It offers a clear corporate vision to allemployees; (ii) The culture values are consistent with the company’s aim and are aligned withpersonal values of the organization members; (iii) There is extensive employee interaction across many levels; (iv) the culture is self-adaptable to external conditions; (v) the culture treats all employees fairly and equally; These characteristics would not exist without the strongsupport from the employees. Even though sub-cultures exist within the company, the dominantculture must be sturdy for the sub-cultures members to embrace it.(http://www.evancarmichael.comaccessed 15/01/2010)Breadtalk strives to deliver high and consistent

They are given a full range of training programs that include backend and front line responsibilities from bread packing to serving customers. Staff holding managerial roles regularly go for relevant development courses because it is one of the processes that the Breadtalk group emphasizes on.

As foreign workers are increasingly being employed, Breadtalk takes steps to ease them into the new environment and culture. This is achieved through organizing team bonding sessions like a day trip to attractions, where fun team building activities are held to allow staff mingling and getting to know each other. Not surprisingly, this is Breadtalk’s culture as it effectively enhances the sense of bonding as well as learning how to work together as a team.

Creativity is encouraged at Breadtalk as well, where employees are encouraged to extend their ideas out of the box. An outlet manager does not only seek to achieve the sales target nor answer to the management. What’s a more important role of the outlet manager is to also have in mind the staff’s career development and growth. Enhancing the group’s image and increasing customer’s loyalty is part of what the outlet manager should develop in the service culture. Last but not least, he should also work towards creating a positive and enjoyable

No doubt, bread is considered a staple food in many countries and Breadtalk hadsuccessfully instilled serving various types in their outlets. However, it is easily duplicated bycompetitors as the main ingredients are very similar. Breadtalk had also tried its hands indiversifying in other Food & Beverage fields, such as franchising in restaurants, cafes and foodatriums and they are proven to be successful.However, in the midst of expansion, Breadtalk has forgotten that supporting the Group’sumbrella is a team of staff. Though each outlet had close interactions with their own colleagues,but there is minimal interaction with the other outlets within Singapore. Hence, the sharing of new ideas and information is limited and restricted to within the individual outlets.Employees at the outlets are trained over a range of tasks, from preparation to counter duties.However, much of the time, the training is considered completed at that stage and no other training is given to the staff at the outlets. Hence, the Group’s concern that the employees areclosely fitted to their job scopes ends at that particular stage. There is no further developmentfor employee’s