Swot Analysis Of Chanel
1855 Words8 Pages
Chanel specializes in many products as mentioned above. Some of which are fashion accessories such as perfumes, cosmetics, handbags, footwear, eyewear, and jewelry. As modern fashion has taken its turn in the last couple of years, Chanel has gained a trendy designer, Karl Lagerfeld. He, with his expertise and wide knowledge, turned the company upside down with his creative reinventions.
This report aims to examine the marketing strategy that involves the industrial analysis using the two marketing frameworks STEEPLE and SWOT providing a thorough analysis of the marketing audit, company’s goals and objectives as well as its competition.
Marketing Strategy
Chanel has a strong presence in the designer and haute couture sector. High pricing of the products and a strong brand image is what makes Chanel so aristocratic.
Competitor Analysis
Companies such as Louis Vuitton Moet Hennessy (LVMH) or GUCCI are very high in the fashion industry. Louis Vuitton and Gucci specialize in leather while Chanel does not. They both have very strong brand
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