A STEAPE TOWARDS FUTURE:
STRENGTHS
Brand Equity – Coca cola has a vast global presence and unique brand identity as compare to its competitors. For last few years the company has done an incredible growth worldwide.
Company valuation – One of the most valuable companies in the world, the value of company is around 79.2 billion dollars. The valuation if the company includes its brand value, the number of factors involved and the overall assets of the company
Vast global presence and market share – Coca cola offers its product in more than 200 countries worldwide. The market share of company is around 40% globally.
The marketing strategies – Coca cola always have a unique marketing strategy. Company spends around 3 billion dollars for its marketing, which gives a great sales and brand recognition. Coca cola targets to all age group people. In India they hire big celebrities for product promotion.
Corporate Social Responsibility – Coca cola keep on focusing on the CSR program like recycling/packaging, green bottles, energy conversion/climate changing, which boos t the company image and result in competitive advantage.
Distribution network – Coca cola has the biggest distribution channel network due to the demand in the market for its product. Because of the strong distribution network the firm is able to make huge market presence
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The flaw of Coca cola was the distrusted use of pesticides or large consumption of water. Though, the menace here is that water scarcity is on the rise. With the meteorological conditions changing, and spans of assorted states confronting scarcity of water, sooner or afterward someone could rise fingers on beverage companies. Thus, Water sourcing is an axe that can plummet anytime on the head of Coca cola. If water is manipulated or rationed, Coca cola can experience a main downfall in their revenue and capacity of distribution. The alike can alter its arch match Pepsi as