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Swot Analysis Of Gamestop

1315 Words6 Pages

GameStop is an American video game retailer. It operates primarily in the buying and selling of video game, gaming consoles and sometimes in electronics. The company sells both new and previously used video game hardware; physical and digital video games, pre-owned and value video game products; personal computer (PC) entertainment software in various genres, such as role-playing games (RPG’s), simulators, adventure and many more; digital merchandises, including PlayStation Plus and Xbox Live subscriptions; video game accessories, such as controllers, gaming headsets, and other add-ons for use with gaming hardware and software; strategy guides, magazines, and gaming-related posters and toys.
The company is headquartered in Texas and different …show more content…

For the time being, GameStop only face competition from the likes of Xtra-Vision whose main selling product wouldn't be games. This gives GameStop a slight advantage for now.
Large amounts of profits as they are the leading in the market for gaming products. They have no real rival thus they make a significant amount of business from this.
Huge distribution network of more than 7000 stores globally in various continents.
Cash Surplus Company, so can easily go into expansion mode. GameStop mainly resides various places such as the United States, Europe and Oceania. With the large profits that they make, they could easily expand into the Asian market where gaming continues to …show more content…

Gaming is one the fastest (if not the fastest) growing forms of entertainment in this day and age. While GameStop may not have a real competitor at the moment, the rise of the gaming industry will almost certainly resort to others taking the initiative and properly challenging GameStop in the gaming market.
Opportunities
With the constantly booming Video game market, it has a large scope of expansion to work with. With gaming continuously growing as a form of entertainment, GameStop should seize the chance while it is theirs to take. The launch of the "next-generation consoles" (Sony's PlayStation 4 console and Microsoft's Xbox-One) back in November has continued to enhance the already massive gaming market thus leading to more business for GameStop. Expanding to Asian markets would be a fantastic chance as these consoles have yet to launch in some of these regions(X-box One doesn't launch in China until September 29th).
It could grow in number of stores so as to cater more demands of Customers. More gamers are inevitable as the gaming market grows and opening more stores in places will indeed help cater the increasing demands for gaming products with the recent release the PS4/ Xbox-One

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