ipl-logo

Swot Analysis Of Gqs Magazine

1762 Words8 Pages

GQ is an international men’s magazine based within New York City. After being founded in 1931 the company now publishes in Brazil, France, China, Germany, Italy, Australia, Canada, India, Latin America, United Kingdom and many more. When the company first began they went by the name of Apparel Arts however later dropped this title and changed to the current Gentlemen 's Quarterly (GQ) in 1957. The magazine focuses their stories around Fashion trends and styles, New technology, Foods, Sex, Movies, Music, Travel, Fitness, Sport and occasionally includes the latest Books. GQ’s target audience is young male readers and those who enjoy a casual style although has also been associated with meterosexuality. In GQ’s US edition during the year of 1996 …show more content…

Although the magazine is now beginning to include females, this is more for the benefit of the male gaze rather than to attract a female demographic. Due to this the male individuals included in GQ dress in suits compared to the woman who are shown with very little clothing. A benefit of having attractive male celebrities on the cover pages of GQs magazine is that it attracts a small number of females to the publication. Due to the editors now opting to include female celebrities this also attracts male individuals who may not want to read the articles included in the magazine but however to buy the publication for the inside …show more content…

Metrosexuality challenges this by society becoming more accepting and open to new ideas and change. Men who were once depicted as masculine are more than ever able to express themselves rather than hide in fear of society 's judgement. Overall the more masculinity is challenged the easier it will be for society to begin to diminish the use of gender stereotypes in the future. Additionally, modern day man consecutively aids towards the depreciation of the male gender stereotypes by challenging them against female stereotypes. This means that the modern day man will participate in what society would associate as a ‘woman 's job’ like staying at home to care for family. A modern day man will be open to compromise and put others first compared to the ideologies identified with masculinity. With the help of metreosexauality those willing to challenge masculinity are close to being able to express themselves without having their gender stereotypes

Show More
Related
315 Words | 2 Pages

In Robert Jensen’s article “The High Cost of Manliness”, he states that the idea of masculinity is a bad thing and they should get rid of it. This article debates on the common stereotypes of men, as he states: “That dominant conception of masculinity in U.S. Culture is easily summarized: Men are assumed to be naturally competitive and aggressive, and being a real man is therefore marked by the struggle for control, conquest, and domination” (par. 4). Nonetheless, there are some traits that men and woman share, such as, caring, compassion, and tenderness. These traits often depend on the situation, since a man cannot always be this way, whereas, a woman is often expected to have these traits.

Read More
714 Words | 3 Pages

Society should not base masculinity with these traits since it is learned by observation and demonstration, and this leads men to disconnect their emotions. The author is trying to take away the blindfold on society's eyes because there is an injustice towards men and woman. These aspects of masculinity are how men are taught to be, but if we remove, eliminate, or ignore those aspects and misconceptions men will express their emotions openly without having to restrict themselves and be able to fit in society or at least feel like they are a part of the society. As you can see these views make men disconnect with their emotional side Jensen mentions this when he gives the example of his friend that worked on Wall Street and his friend described it as “coming to work as like walking into a knife fight when all the good spots along the wall were taken” (131). If we stop identifying masculinity as conquest, men would stop trying to be competitive, dominant, and even violent men might not need to always be on their guard to keep this appearance all the

Read More
1858 Words | 8 Pages

Lianne George was a writer for New York magazine and Metro TV, and a reporter on the arts for the National Post. Currently, she is a senior editor for Maclean’s, in which the article, “Why Are We Dressing Our Daughters Like This” was published. Maclean’s is a popular magazine which covers national and worldwide political and social issues concerning families in the United States and Canada. The targeted audience is educated, in the higher middle class, and around forty years old with an equal men and women reader ratio. In the article, George clearly shows how in society younger girls are shifting towards dressing more provocatively from marketers introducing them to sexual trends.

Read More
780 Words | 4 Pages

Many of the nobler sex seem to agree with us,” (Stanton 1). As the author includes this piece showing that even some men are adopting a woman's sense of fashion, it automatically gives the crowd a sense of

Read More
1242 Words | 5 Pages

English Essay Q3 Texts used : The Altar of the Family and At Seventeen Traditionally, society views males as strong, aggressive, dominant and unemotional individuals while females play unimportant and demure roles within society. Sheila Morehead’s “At Seventeen” and Michael Wilding’s “The Altar of the Family” challenge this idea of masculinity and gender roles, “The Altar of the Family” especially does this as the protagonist of the short story is a young boy, David. David is constructed to challenge the stereotypes of masculinity and through this the author is able to push the message that being a man doesn’t mean you need to conform to these gender stereotypes and not conforming to the stereotypes doesn’t result in being a failure as a person.

Read More
967 Words | 4 Pages

History has repeatedly given men privilege due to their physical advantages; yet it is these same advantages that have developed into “rules” or expectations that all men should conform to in order to prove their manhood. Michael Kimmel’s essay, “‘Bros Before Hos': The Guy Code” outlines the “rules” where men are expected to never show any emotions, be brave, act knowledgeable, be risk takers, be in control, act reliable, and be competitive, otherwise they would be showing weakness which is analogous to women. It is humiliating that men associate weakness with women; they should focus on the potential of the individual rather than their gender. Most insults toward men attack their masculinity because society finds it shameful for men to be

Read More
696 Words | 3 Pages

What pieces of clothing are for boys and for girls? Alex and his friends also talk about how being a guy is “working out”, “not showing any emotions” and “not playing with gender”. Why are these traits correlated with masculinity? It is perceived odd for girls to display these characteristics. They are followed with labels such as lesbian, or tomboys.

Read More
1394 Words | 6 Pages

He also explains how the world can change men and how values and ideas change men. People fear these changes are affecting the society and lives of other people that they show a bad image to what manhood looks like. Some men do not mind these changes while men do. In some parts of the article, the author talks about the changes in men and how it is

Read More
1322 Words | 6 Pages

The ideology of masculinity, and the guidelines surrounding its validity, is one of the many societal norms constructed by the media. Over the past fifty years, men’s physiques, weapons, and vehicles, among other things, have undergone a massive transformation in published works.

Read More
1826 Words | 8 Pages

Rather than a single standard of masculinity to which all men and boys are taught to aspire to, studies have documented a variety of masculinity that define manhood differently across racial , ethnic, class, sexual , and regional boundaries.(Kathleen Blee) In this quote the author states that due to intersectional differences, different racial groups of men might have different definitions on what it means to be masculine and what it means to perform masculinity. Gender roles are also modified by life experiences over time across racial groups. In the next images I presented are all images of my guy friends and cousins. More specifically they are all images of African American males in my life choosing to participate in gender and masculinity.

Read More
804 Words | 4 Pages

Tyler Nelson Mrs. S. Iglesia ADV English 1 per 7 22 October 2014 OMS Mini-Research Paper The words “Old Man” are seen everywhere; from books, to movies, to everyday routines. But what might old man symbolize in literature? The “Old Man” is regarded as the age-old wisdom of humanity, the overbearing knowledge being beared by one individual with a substantial amount of life experience. According to Jung, the “Old Man”, particularly when invested with special powers or prestige, is the symbol of ‘mana’ personality, i.e.

Read More
1987 Words | 8 Pages

In the 16th century, not only in England but also almost in all the countries, all the families were “under” the patriarchal society. A patriarchy, from the ancient Greek patriarches, was a society where power was held by and passed down through the elder males. When modern historians and sociologists describe a "patriarchal society," they mean that men hold the positions of power: head of the family unit, leaders of social groups, boss in the workplace and heads of government. Unfortunately, this fact still exists, even today in the 21st century in many countries, especially in the Muslim countries where women have restricted rights. Patriarchal society, manhood, and the sense of masculinity, in my opinion, raise two main issues: the issue

Read More
1507 Words | 7 Pages

This essay made me recognize how much someone’s masculinity influences someone’s thinking, belief, and opinion about someone just by observing them. It opened me up to the different beliefs people have about being masculine and what it means to be masculine. Overall, the most important thing about this essay is that it made me a more well-informed person on the influences that made me who I am

Read More
747 Words | 3 Pages

The existing asymmetry in terms of social power between men and women was strengthened through these images, as the stereotyping of women in these categories was associated with lower degrees of social and control. In his book ‘Gender Advertisements’ Erving Goffman describes how feminity and masculinity displayed within western media. In his analysis, Goffman addresses several trends and patterns in how feminity (and masculinity) is portrayed as well as the messages this conveys to the viewer. According to him women are portrayed as soft, vulnerable, fragile, powerless, dreamy, childlike and submissive . Goffman described a number of symbolic ways in which indicative behavior displays the subordination of females to males, the ritualization of subordination is accomplished by using social connotation associated with elevation, location positioning, and body posture .

Read More
1064 Words | 5 Pages

Masculinity (also called boyhood, manliness or manhood) is a set of attributes, behaviors and roles generally associated with boys and men. But the culture doesn’t end at the definition, it starts from there. The first thing to come to mind when the word masculinity is heard is usually a man flexing his gigantic muscles, as the word might sound to suggest, and that right there is the current culture of masculinity because sadly, in the world we live in, not everyone has a “muscular body”. So far we know the concept of masculinity, but the culture is what is truly hampering.

Read More

More about Swot Analysis Of Gqs Magazine

Related Topics

Open Document