Not supported file formatQUESTION 1
SWOT ANALYSIS
STRENGTHS-
1. It is a well known brand, and well know in north America
2. The stores are self sufficient.
3. They have the best ice cream cake and also the best ice creams in beijing.
4. They received a lot of good feed back from customers.
WEAKNESS-
1. Too many customers do not about know about the carvel beijing.
2. Smaller advertising budget.
3. less data available to start up.
4. Not much seating place available.
OPPURTUNITIES-
1. TO SHAKE hands with the ministry of agriculture of china.
2. To increase the sales in affluent class of community.
3. To increase the brand exposure at the minial cost.
THREATS-
1. competition from other brands like baskins robins.
2. Most of the people preffered the low eended variety of ice cream cake.
3. few customers are against the premium brand varities. well, the different challaneges and the opurtunities that canbe expected to enter into china according to my pointr of view. As china is emerging in the technological world all across the globe.
It has the most updated and latest system in the world .And also the gross domestic product incling day by day is a plus point for them.
They have the great oppurtunity to incooprate new rules and regulations that are to followed in the contemporary wolrd.
This brings in a lot of value to the country as a well know brand is heading right place. they would get an online order facilities. licensing the advantage from china 's government. They would