Executive Summary

I have chosen to compare 2 of the world’s largest fast food restaurants specializing in chicken, Kentucky Fried Chicken and Popeyes Louisiana Kitchen. These 2 restaurants have been neck and neck for numerous years now with KFC coming out on top in the QSR (quick service restaurant) rankings. I will be doing a comparative study on both of the franchises in South Africa paying special attention to the Marketing aspect of the restaurant. A decision will be made stating which of the two companies is dubbed more successful as well as recommendations to the not so successful company on how they can improve on their current business model. KFC
KFC stands for Kentucky Fried Chicken and was founded in 1930 in Louisville, Kentucky, United States by Harland “Colonel” Sanders. While the first official store only opened in 1952, Harland was selling his food in a Shell gas station near a small city outside North Corbin. In 1936, Harland bought a bigger store to accommodate his fast growing consumer base. At this time, he was perfecting his recipe and only in 1940 did he create the legendary Original 11 herbs and spice recipe that is used in all of the KFC branches today. In early years of opening, sales were exceeding expectations and the amount of stores opening were increasing exponentially. Fast forward 65 years, KFC have more than 19 500 stores open in 115 countries worldwide. KFC opened their first store in South Africa in 1971 and now have 884 total sores and