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Swot Analysis Of Malaysia Airlines

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1. INTRODUCTION
MALAYSIA AIRLINES BACKGROUND:
Malaysian Airlines Berhad (Known as MAB) was founded in 1947 and known as Malayan Airways. Their main hubs are Kuala Lumpur International Airport meanwhile their secondary hubs are Bayan Lepas International Airport. MAS have got 111 Destinations over around the world. Their parent companies are Malaysia Airline System Berhad and the headquarters are at Kuala Lumpur, Malaysia.
At the beginning, Malaysia Airlines ' humble origins began in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on October 12, 1937.
Malaysia Airlines Berhad owns two subsidiary airlines: Firefly and MASwings. Firefly operates scheduled flights from its two home bases Penang International Airport and Subang International Airport. The airline focuses on tertiary cities. MASwings focuses on inter-Borneo flights. Malaysia Airlines has a freighter fleet operated by MASkargo, which manages freighter flights and aircraft cargo-hold capacity for all Malaysia Airlines ' passenger flights. Malaysia Airlines also provides aircraft maintenance, repair and overhaul (MRO), and aircraft handling services to other companies.
MAS are using this type of craft Airbus A330-200 and
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