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Swot Analysis Of Westjet

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Market analysis
Target market
WestJet airlines are targeting both gender (21-64) age. They also target middle and upper class Canadians who is working and who live beside the airport. Their competitive are Air Canada, American airlines, Alaska Air Group and Sunwing Airlines.
SWOT Analysis
Strengths: WestJet have the lowest airline fare. they also can match prices if people found a cheaper ticket. Moreover, “WestJet is very keen on the idea of giving back to the community by engaging the company and their Westjetters(WestJet employees) to help and support non-for-profit organizations”. In addition, their customers believe and have a strong picture in their mind that WestJet offering safe flights. They also have good reputation with dealing their …show more content…

Also, they do not have first class option because all seats are the same. For example, if someone pay for business class they want to feel comfortable and they want be treated very good because they paid more than economy class so they want to be different, so when WestJet do not have this advantage that consider as weakness. Also, because they have the lowest fare so everything on bored will be with money. Baggage fee is also a problem for passenger who have many luggage, because they charge 25$ per bag. That can help WestJet to increase their revenue but people like to have everything include in their ticket and will not like to pay extra.
Opportunities: “Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing”. And, “Leverage the user-friendly vacation planning site called WestJet Vacations”. Moreover, airfares were reduced for 60 to 80% that could be a good opportunity for WestJet, according to Kristine “Canada is ranked 1st out of 140 countries for its transport infrastructure”. Also, expanding in local market share and expanding of code-sharing agreements. New

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