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Swot Analysis Of Monrovia

786 Words4 Pages

Monrovia’s strategy is to provide excellent quality plants that are healthy, have a uniform structure, have a stronger root system, and are more resistant to pest and disease. By maintaining such esteem standards, the company is putting forth a strong positive image that its customers come to recognize and appreciate. With such high expectations to meet, the company places high stakes on itself. But this strategy proves to be successful because the superb quality of the plants the consumer gets makes them come back for more. By having excellent quality products, the better name Monrovia has for itself and the more of a profit they will have. The customers are individuals who purchase plants for their own landscape design. There are also professional landscape businesses that buy the products to be used for commercial and residential landscapes. Other customers are garden centers that buy the plants to be sold in their own stores. …show more content…

Two such large retail competitors are Color Spot Nurseries, Inc. located in Temecula, California and White Flower Farm Inc. located in Torrington, Connecticut. Color Spot Nurseries was founded in 1983 by CEO Michael Vukelich. It offers 1,000 types of plants. This includes bedding plants, shrubs, potted plants, ground covers, and Christmas trees. They have 2,000 retail and commercial customers they sell to like Walmart, Lowes, and the Home Depot. The White Flower Farm Inc. was founded in 1950 by William Harrisin and was bought by CEO Eliot Wadsworth in 1976. The company offers annuals, bulbs, houseplants, perennials, vines, shrubs, vegetables. Along with plants they also offer tools, gifts, garden accessories, and tips for making the garden

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