Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
The company was founded on January 25th, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30th, 1971. The company takes its name from Nike, the Greek goddess of victory.
Nike’s mission statement: “We bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete”. This mission statement represents the company’s strategic goal of reaching out to the global sports shoes, apparel and equipment market.
Nike, Inc. has not published an official vision statement. However, the company’s vision statement for its corporate social responsibility (CSR) is a good approximation for its business. This CSR vision is “To help Nike, Inc. and our consumers thrive in a sustainable economy where people, profit and the planet are in balance”. Nike’s CSR vision statement includes the company and its consumers as major participants in the desired future goal of sustainability.
Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Nike fosters a culture of invention. Nike creates products, services and experiences for today’s athletes while solving problems for the next generation.
China is a market