1. Product and Services
Singapore Airlines (SIA) have a blended armada in their item portfolio like the Boeing aircraft and Airbuses. Its items likewise incorporate reliable and astounding administrations that have made ready for fast development and incomes. To render subjective administrations, SIA has kept up both expert and individual methodology towards its customers.
Singapore airline (SIA) built their brand name through product differentiation and product positioning by positioning themselves as a luxury airlines. They provide passengers services like First class, Business class, Premium economy class and Economy class. Furthermore, regardless of the passenger class, the airline provides mixed drinks, fine wines, and in-flight motion pictures at no additional charge regardless of which class the passengers are in.
2. Price and Pricing Strategies
Singapore Airlines like any other airlines display the usual pricing structure which exceptionally costly for First Class and Business Class, and entirely moderate for Economy Class.The behavior of the crude oil prices, dollar rates and competition influence the pricing strategy of the airline industry. They charge higher cost than its rivals for its airline tickets because of the progressing imaginative and inventive upgrades and improvements in their services. For example, SIA is the primary creator and entertainer of the most imaginative live teletext news service (KrisNews) furthermore for an intuitive in-flight shopping