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Sony Pest Analysis

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Sony’s mission statement is "to be a company that inspires and fulfills your curiosity." Sony also mentions that its passion for technology, content and services motivates the company to deliver groundbreaking excitement in the field of technology and entertainment. In 1946, Tokyo Tsushin Kogyo K.K started a small company with approximately 200,000 yen & 20 employees. The founder of sony which is Masura Ibuka said the purpose of establishing the company was to “ establish an ideal factory that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture. “ As of right now Sony’s top five competitors are, Nintendo of America, Denon, Canon, Apple Inc. & Microsoft. Sony’s main customers can vary …show more content…

Government often makes new decisions involving policy or legislation and it affect daily business. In the directive of businesses, the political factors have a huge influence. An example of political factors that affects Sony which includes government laws is minimum wage law. This would affect Sony as the minimum wage law keeps changing every year. As in the same time product cost also keeps on changing, this will make Sony facing losses. Due to various governmental regulations in the different countries, Sony has to adapt different strategies in the countries it operates. Sony had passed a Global Policy On Occupational Health and Safety (OH&S) in 1998. It deals with group standard and shows Sony 's cares about the health and safety of its employees. It also requires fullfilment with all the laws regarding ooccupational health & …show more content…

Sony’s organizational culture affects corporate employees, as well as the employees in the company’s subsidiaries in the electronics, gaming, entertainment and financial services industries. Thus, cultural characteristics are significant in establishing a unified organization toward influencing the direction of human resource development and performance. Through its organizational culture, Sony maximizes its workers’ effectiveness in satisfying customers’ preferences and expectations. Sony’s heroes can vary between it’s founders Masaru Ibuka & Akio Morita, these two can be classified as the heroes for this organization because they were the ones who started the company basically. Culture played a big role for sony, knowing that their founders were Japanese, most of their work/ideas came from the Japanese

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For example a change in government would affect the business because they would need to make sure that they are complying with what laws may have been changed regarding businesses. Changes that may occur can include financial changes such as minimum wage, currently the minimum

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Political factors, like changing government, political leaders and political issue directly

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Health and safety at work act 1947 The health and safety at work is the legislation, which covers the employees’ health and safety in the UK. The law requires a high level of management that employers must follow, they must look at risks and assess them and take a sensible measure to prevent these risks from happening. This policy and procedures is for Risk assessments and the fire policy/procedure. This promotes safety because care organisations have to make sure that they are able to provided a safe environment in a health and social care setting.

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(P2.2) It is important that Nordstrom knows in what environment they work in when launching a new store therefore, an environmental audit gives an idea and figure in which the company operates or work. This can be done by a PESTLE analysis. Political Factors Political factors play a significant role in determining the factors that can impact Nordstrom 's long term profitability in a certain country or market. Nordstrom is operating in apparel stores in more than dozen countries and exposes itself to different types of political environment and political system risks.

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The importance of organizational culture: We can define the Organizational culture as a system of beliefs and shared values about what’s appropriate and important in an organization it also includes relationships and feelings externally and internally. Every organization’s values are supposed to be unparalleled and are widely shared and reflected in daily practice, relevant to the strategy and organization purpose. It is necessary to understand the culture of the workplace setting as well. This is where the human resources management policy is very important because it reflects and reinforces organizational values and culture. Alphabet games wants to increase the small games and survive the big profitability The Developers are struggling to control escalating costs, technological progress and consumer demands and economic conditions all combined to challenge business models and strategic positioning.

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Regulations that the government implement, licensing for example, increases the barrier of entry into the market and decreases ways for the traders to gratify consumer demand. This case is prevalent in the monopoly market. The market is sometimes best to decide how much and what to produce since it has better information and knowledge of the consumers compared to the government. Economic decisions may also not be competent when the government is motivated by political power rather than economic imperatives. Sometimes, economic policies are designed to retain power rather than to ensure maximum efficiency in the economy.

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