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Tesla Swot Analysis Paper

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Introduction
This report is containing some basic marketing information and a SWOT analysis conducted on a well-known automotive and energy storage company- Tesla Motors. The first part information of Tesla will be discussed in the organization’s background that is including its products. Secondly, the framework of SWOT analysis about Tesla’s internal and external environment in point form. Lastly, explanations of each point related to its current operations, financial situation, product positioning, geographic markets and distribution network.
Company background
Tesla Motors Company was established by Martin Eberhard and Marc Tarpenning in California 's Silicon Valley area in 2003. It is a company specialize in automotive and energy Storage technology that involves designs, manufactures, and sells luxury electric cars, electric vehicle powertrain components and battery products. The company believes that electric cars could be better than gasoline-powered cars and it will be the future trend of car market. Tesla committed to developing diversity model to suit different type of user requirement and each new generation of the car would be increasingly affordable. …show more content…

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