Introduction
This report is containing some basic marketing information and a SWOT analysis conducted on a well-known automotive and energy storage company- Tesla Motors. The first part information of Tesla will be discussed in the organization’s background that is including its products. Secondly, the framework of SWOT analysis about Tesla’s internal and external environment in point form. Lastly, explanations of each point related to its current operations, financial situation, product positioning, geographic markets and distribution network.
Company background
Tesla Motors Company was established by Martin Eberhard and Marc Tarpenning in California 's Silicon Valley area in 2003. It is a company specialize in automotive and energy Storage technology that involves designs, manufactures, and sells luxury electric cars, electric vehicle powertrain components and battery products. The company believes that electric cars could be better than gasoline-powered cars and it will be the future trend of car market. Tesla committed to developing diversity model to suit different type of user requirement and each new generation of the car would be increasingly affordable.
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This uncertainty will lead to consumers spending decrease, reduce investor confidence enter to the market and so on. Although Tesla posted profits for the first time since the first quarter of 2013, it remains to face the challenges of finance in the future. Such as raising cash to fund construction of battery factory to scale up the company’s network of charging stations and the movement of Tesla’s stock price. As a leader in emerging technology industry, high expense of its operation, marketing, research and development occupy 40% of the total revenue. Tesla uses the online sales model coupled with company-owned stores to sell its cars that is the big challenge of capital for a company in setting up its own distribution