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Swot Analysis Of Tesla's Cars

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The Model S is posting as a luxury car with great performance that simply has the added benefit of being a fully electric vehicle without sacrificing style and performance. This high-end luxury car is not missing anything from a traditionally European luxury car and that’s how Tesla wants concept to be. They do not want to convey that it is primarily an electric car because at the moment, electric cars do not have a sexy or glamorous reputation because of the cars they call "hybrids" that have horrible performance and style.

Figure 4, Tesla Positioning in market as luxury car
A strong marketing strategy will ensure success, which is the fault of many startups tending to forget and focus on operational aspect of the organization. Tesla didn’t …show more content…

Model S have a modern look that its functionality, convenience and safety along with style and energy efficiency. Overall, Model S means you can get all the perks of normal cars but without the downside of polluting the environment.

Price
Tesla pricing strategy consists of several factors as follow:
No negotiation and no discount policy, the pricing policy is built on a fundamentally sound strategy of pursuing customer and market place integrity. Discounting new cars affect the resale value of cars and so devalue the installed base of cars already in the market. By protecting the new car price, Musk is also protecting the investments of early adopters who bought tesla cars
Price increase and decrease based on features, one type of model x comes with a smaller battery is sold 5000 $ cheaper than the normal model, thus the company adopt a strategy to adjust pricing when its portfolio changes, or as it adds features and options to its electric vehicles …show more content…

uses a premium pricing strategy. This strategy involves using high price points on the basis of uniqueness or high value attributed to the company’s products. For example, customers are willing to pay relatively high prices for Tesla automobiles, which are viewed in advanced in terms of technology and ecology. Thus, innovation and product design are significant factors in successfully using this pricing strategy. Premium pricing agrees with Tesla’s generic strategy of differentiation, which emphasizes uniqueness of products. Such strategy is with other factors led to 70-80% yearly growth in sales for the past 10

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The Express is Chevrolet’s full-size van which is available in a cargo van style without rear seats or windows, or a passenger van with full windows and rear seats. The passenger van can be fitted with eight-, 12-, or 15-passenger seating configurations and is available with a number of options. The Express is mechanically identical to the GMC Savana and competes with the Ford Transit, Ram Promaster, Nissan NV, and Mercedes-Benz Sprinter. For model year 2016, the Express can only be had as a 2500 or 3500 (3/4- and one-ton duty ratings) with Work Van (cargo), LS or LT (passenger) trim and engine choices of 4.8L V8, 6.6L turbodiesel V8, and both gasoline and FlexFuel 6.0L V8s (availability varies between Passenger and Cargo and by duty rating),

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Transportation: Since Tesla produces and assembles the automobiles in one giant factory located in Fremont, California , thus the transportation budget is set really high. On land, Tesla uses mainly large trailer trucks and railways to transport its vehicles in and around United states to transports its vehicles, whereas using ships to transport its vehicles to its showrooms spread across four continents Transportation costs are huge in the organization's business and in this manner, the market cost of fuel assumes a noteworthy part because of its unpredictable nature. This changes in cost are by and large managed the way toward supporting which allow them at locking fuel costs Pricing

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Tesla Motors is an American company that promotes automotive and energy storage. It manufactures and sells electric cars, electric vehicle powertrain components, and battery products. As a society that is moving towards an eco-friendly environment, Tesla Motors is offered a lot of opportunities to grow and develop as an auto manufacturer company. In September 2013, Jerry Brown, an american politician, signed bills to encourage drivers to buy electric cars. These bills include; letting electric car drivers use carpool lanes regardless the number of passengers, making charging stations easier to locate and simpler to use and requiring state housing and building standards agencies to include electric-vehicle charging infrastructure in multifamily

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Cars are the most important products in the modern lifestyle. Whether it’s going to work, school, the mall, or even your friend’s house, it’s likely that you will be using a car to get there. As you all know, cars can have drastically different prices and look drastically different as well. I’m sure everyone here has a car, and I’m also sure everyone here will be buying another car in the future. Whether you want a car that can fit a large amount of people, or a sports car that can go extremely fast, an electric car will almost always be the best option for you.

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The buildings are leased, but all the stores are entirely owned and operated by Tesla. The retail locations double as service centres, where customers can get maintenance and repairs done. Moreover, the company operates a network of 11 of its proprietary superchargers that allow Tesla car owners to quickly charge their vehicles. To further expand its charging network, Tesla has partnered with local companies to offer additional chargers at select commercial locations. 3.

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At the end of 2013, Tesla only have only one manufactory in USA to build EVs so it not very efficient to supply the globe demand. Tesla need to find way to build more production plants in Europe and Asia fast so it can supply the local demand. Tesla continues to improve the manufactory process to reduce the hours required to build car by 40% in year 2013 (model S) in increase until production by 80% in Q1 2013 (Rothaermel 2013). The percent reduction can be decrease to 80% or 100% next few years if the improvement continues. The main factor to keep Tesla from increase EVs production is lithium-ion battery production.

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Interaction with the final customers As a company, it's crucial to interact with the final customers because we sell directly to the final customer. By this, Tesla makes sure that our final customer gets a memorable experience and has access to all the services which a luxury car should offer. Once you have registered yourself in my Tesla, it provides you numerous features like Customizing your car, tracking your car lead time, finding the nearest charging stations,

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The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. " CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla).

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Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our

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