Swot Analysis Of The Body Shop
777 Words4 Pages
Founded in 1976 by Anita Roddick
Cosmetics shop
2500 stores in 61 countries
Since 2006 The Body Shop has been a part of the cosmetics company L 'Oreal The company operates in the beauty sector, selling cosmetics that are based on natural ingredients.
In the past decades the company 's values have expanded and now address several other issues of sustainability. The Body Shop 's values are to be against animal testing, to support community Fair Trade, to activate self-esteem, to defend human rights, and to protect our planet
SWOT Analysis :
STRENGTHS
The brand itself
Being part of the L’Oréal group
Leading player in a niche market
High brand loyalty
Innovative products
Good quality and services department WEAKNESSES
Loss of trust from different stakeholders
Small number of stores in UK
Problems in franchise system
Many products are in the mature or declining stage
No marketing or advertising
OPPORTUNITIES
Metrosexual factor
Crisis
Increased awareness of materials organic and eco-friendly product
Increasing number of online
Ageing population adhere to ecological standards Ban of sale of animal tested THREATS
Chemical legislation Unstable supplies of raw
Legislation banning animal product tested products
Strong competition buyers
Suppliers are not required to
No environmental certification products.
Strengths
• Brand (name, image, ethic natural ingredients)
• Experience, financial ... expertise of L’Oreal
• Body Shop targets a niche market. By
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