SWOT Analysis
Strengths:
- Individualism – There is an increasing individualism trend reflected among Singapore’s population especially its young generation (TODAY, 2014). This indicates a desire for self-expressiveness; young adults feel the need to differentiate themselves from the rest. JuiceUp captures this population’s need by allowing consumers to choose their preferred style from a wide selection of design straps that will leave them spoilt for choices.
- Collaboration with Adidas – Owning a huge market share in Singapore, Adidas is a household brand well-known for its sportswear. Hence, the collaboration with Adidas (Ampy x Adidas) allows JuiceUp to leverage on Adidas’s popularity and build recognition by tapping on its large consumer
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- Assurance – Consumers may require assurance on the feasibility and efficacy of JuiceUp as the idea of a motion-powered charger that captures energy from daily activities to charge their smartphones may remain a dubious technology to some.
Opportunities:
- High smartphone penetration in Singapore – According to a survey by Deloitte’s Global Technology, 9 out of 10 in Singapore have access to smartphones. With such a high smartphone penetration, JuiceUp can take advantage of its large consumer base and boosts it sales by selling the motion-powered charger, a complement product for smartphones.
- First-mover advantage – Being the first in Singapore to introduce motion-powered charger, it gives JuiceUp an edge by tapping into a new market with huge market potential, establish brand recognition, gain customer loyalty and dominate the market share in
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Manufacturers > Distributor (JuiceUp) > Retailers > Consumers
The manufacturers are Ampy and Adidas who produces the battery head and straps design respectively. JuiceUp acts as the official distributor and adopts the selective distribution approach by choosing only a small number of retail outlets for the sale of product. By limiting the point of sale, it portrays an exclusive and premium quality image.
Inventory management (inventory-level database system)
- The amount of stock placed in each store depends on the human traffic and volume sales. Holding the right amount of inventory is essential as the company need to ensure sufficient stock to meet the market demand and concurrently control the stock level to avoid high inventory costs.
Having an inventory-level database system shared across all intermediaries and retailers allows inventory level to be closely monitored and avoid the event of shortage or oversupply. In addition, analysis of sales results are made easier by the movement and frequency of stock flow via the