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Taking A Look At Delta

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FOF# 1: Differentiation To better compete in an industry or price sensitivity is a valuable factor to consider, delta airlines needs to differentiate itself from its competitors to create sustainability through customer retention and loyalty. To stand out from competitors like United Airlines and American Airlines are competitors of size and proximity, Delta must implement strategies designed special services for customers. Delta services have a reputation for being bad, I think the company needs to focus its efforts to provide superior customer service to attract customers. The company can also use its superior customer service to position themselves in relation to competitors and can also be used as a means to gain a competitive advantage in the industry. After its merger with Northwest, Delta continue to register complaints from clients and it is increasing …show more content…

We even noticed that in 2009, complaints from customers Delta have doubled the industry average, and a two-year interval, complaints accounted for a third of all complaints. A survey in 2011 showed through its results that the company had the lowest satisfaction rating of the South West customer, Continental, American, us Airways, and United Airways at a whopping 56%. Such a footnote than alarming that can easily influence and persuade consumers to choose competing airlines. In waiting to counter the decrease in brand loyalty and reputation, the brand should focus on the following three questions: .1.Delta Must conduct an improved comfort of its planes when we now know that the world has more obese than the century passes. Delta must take into account the body weight of the current population in the design of the seats of his plane to allow the seat to accommodate passengers of all sizes so that they can

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