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Taking A Look At United

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c- As a united airlines owner or manager, apply SWOT analysis to your business. Strengths United has a strong operational network. The Company operates more than 3,000 flights a dayon United and United Express to more than 230 destinations. United earns 73% of its revenuefrom “Mainline” passengers. Almost 19% of revenue comes from “RegionalAffiliate”passengers. In addition, approximately 40% of company’s capacity is deployed in internationalmarkets; 60% in domestic markets. United is one of the two U.S.carriers authorized to serveU.S. – Narita routes from any U.S. points and to serve Asia from Narita.United is a hub-and-spoke company. United’s hubs are strategically located at Chicago,Washington, Denver, Los Angeles, and San Francisco airports. These hubs …show more content…

Currently there are 46,000 employees working for United, worldwide. Most of the work force resides in the United States; however, the company also has international workers and expatriates working in different part of the world. According to Yahoo finance, “United ranks second in “Average Monthly Available Seat-Miles per Full Time Equivalent Employee.” This ranking is only second to an international company and higher than world leader Delta. Fourth largest carrier in the U.S. United is currently the fourth largest carrier in the United States by passenger revenue. However, this will soon be changing as United and Continental announced a merger deal earlier in 2010. The merger is pending government approval. Once the government agrees to the merger, United will become the world’s largest carrier. This strength will give United the power and resource to deal with the buyers and supplier threats. In addition, United/Continental merger is complimentary. Continental does not compete with United directly. Therefore, with the merger, United will not only gain new hubs, but also new routes, which will increase its revenues and

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