Target Corporation: A Case Study

208 Words1 Pages
To help prevent showrooming Target Corporation has tasked its suppliers with finding ways to innovate their products where possible or reduce the costs of other products to a more competitive cost to prevent online competitors from taking their customers (Kinicki & Williams, 2013). Target may not solve their issues completely by making this their focus mainly because online stores have lower overhead cost and even with Target utilizing the strong relationships they have with their suppliers it may not be enough to compete. One big issue is that some online stores have the ability to sell most products at a loss due to having other units in their business to supplement or offset these losses, this is something Target does not have. With many