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Target Research Papers

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Introduction The Target Corporation is a retail business that is dedicated to providing an upscale, high-quality shopping experience. The merchandise is on trend with reasonable pricing. Target provides consumers with guest-friendly, clean, and spacious stores ("Fact Sheet: Quick Facts About Target", n.d.). As a loyal Target customer, I can attest to the cleanliness and well-organized layout of the many Target stores I have shopped. The fashions offered are well made and attractively priced. I also appreciate the company’s dedication to the local community. For these reasons, I chose the Target Corporation as the subject of this business research paper. Through research, I hope to learn the factors contributing to Target’s success in the retail industry.
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Dayton Dry Goods was founded by George Draper Dayton in Minneapolis, Minnesota in 1902. Dayton died in 1938, passing the company on to his son George N. Dayton. George N. Dayton established the policy of giving five percent of pretax profit to the local community. The company thrived in the following years as a leading department store retailer. The Dayton Company president decided to pursue a new venture in 1960. He wanted to open “a new kind of mass-market discount store that caters to value-oriented shoppers seeking a higher-quality experience” (“Target through the years", n.d.). Prior to the opening, the Director of Publicity, Steward K. Widdess came up with the name Target and the bulls-eye logo for the new discount store. The first official Target store opened in Roseville, Minnesota on May 1, 1962 ("Target through the years",

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Barney Kroger started his very first Kroger grocery store in 1833 in Cincinnati, Ohio, with just $372. In the early 1900s, Mr. Kroger added fresh bakeries and meat departments. Realizing he could make a huge profit by manufacturing his own food, he started with cabbage, and carried it home to his mother to make sour kraut for the store. Today, there are over thirty seven Kroger processing plants that produce anything from bread and cookies to sodas, ice cream and peanut butter.

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Target Corp. sells both items produced by other companies as well as sells items they have produced themselves. Target only sells the products they produce in their stores so they don’t have to worry about filling orders for other companies or be worried about demand from another company decrease. They are in control of their own supply and only have to worry about their own stores and the supply needed in house. While Target does produce some of their own goods, I would say their product or service is the shopping experience. Target Corp wants the consumers to choose them over all the other options there are out there that may offer similar products.

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The Target Corporation as it is known today grew out of a small dry goods store that is known for giving back. Target grew in a retail research company that then expanded into a commercial business. Target had grown out of the Dayton-Hudson Corporation and became its biggest source of revenue. When the company was renamed to Target its focus was on helping the environment and education and making sure they were giving back. With this company in partial its main focus today has not changed and with it being one of the top retailers in the United States they can really make the difference.

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687 Words | 3 Pages

Target was also famous among the Canadians who visited United States for their weekly grocery shopping. In any case, Target didn't acknowledged was the Canadian markdown area was an intense market. Moreover, this segment was altogether controlled by our significant rivals: Walmart, Costco, Sears which had been established in Canada from more than recent decades. This solidness gave them an upper hand over us. Subsequently to draw in customers, Target needed to separate itself from other markdown retail locations.

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507 Words | 3 Pages

This is the story of how Whataburger started. At 1950, Harmon Dobson and Paul Burton were looking to open a hamburger restaurant. Dobson's goal was to "make a better burger that took two hands to hold and tasted so good that when you took a bite you would say What a burger. In June 1950, Dobson was granted the Whataburger trademark. In August of that year they opened their first location on Ayers Street in Corpus Christi, Texas, across from Del Mar College.

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A Target Corporation Analysis Target originally started in Minneapolis in 1962 and currently has 1,803 stores and over 340,000 employees (Corporate Fact Sheet, 2017). The company target market are consumers that shop for everyday items and also accommodate consumers who are looking to purchase item such as new electronics like TV’s and game consoles, and to the consumers who are shopping for new furniture for children like cribs and dressers. The prime market for Target are consumers at a median age of forty. Fifty-seven percent of their consumers are college graduates, have a house hold income of $64k, and forty-three percent being families with children (Corporate Fact Sheet, 2017). Target is able to offer competitive “style at discount

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866 Words | 4 Pages

Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

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1175 Words | 5 Pages

Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having

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Target offer is customers, referred to as “guests,” everyday essential and fashionable, differentiated merchandise at discounted prices. Target offers its guests a preferred shopping experience through their devotion to innovation, loyalty offerings such as REDcard Rewards and Cartwheel, and their approach to investing in future growth. Target has had steady growth over the last decade. Revenues grew by $1.2 billion in 2016. Target had a net loss of $3.6 billion in 2015 because of the Canadian market being shut down but did bounce back nicely.

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575 Words | 3 Pages

Nordstrom is a retailer that has continued to generate revenue and grow its business in light of recent trends that have shifted consumer shopping into the digital domain. Not only does Nordstrom carry brand recognition, but their customer experience design is uniquely their own. By defining their target market and differentiating themselves from competitors who also want to serve those markets, Nordstrom makes decisions that are consistent with their overall position strategy. These choices include Nordstrom's product mix, product availability, price, store design, customer service, and store location. The choices Nordstrom makes in these key areas directly serves their efforts in distinguishing themselves from other retailers and attracting

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Strengths Target corporation has a very strong brand recognition across the United States and Canada. The red and white bullet logo stands out and is the iconic symbol of Target. With such popularity, Target is expected to meet the needs of their customers and it is expressed through their marketing tactics, “expect more-pay less”. Their main shoppers are typically women aged in their early 40’s with children. With majority of their of shoppers being parents, customers require high quality products that still fit in their budget.

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The company is a well-established and recognized brand name that is highly respected by customers after Walmart for the discounted retails of the item displayed. Target is viewed as a fun place to shop such like position as IKEA; people can play around,

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Target has over 1,700 locations as of 2016 and it has 341,000 employees. This retail company offers clothing and accessories, beauty and health products, electronic, furniture, food, gardening and pet supplies, toys, appliances, and more. TASK 1A (P1.1) Target Corporation is a public company. This type of organization means that Target has the permission to sell its registered securities

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843 Words | 4 Pages

Target also invests chairs and tables for customers who want to have meals or drinks in food location which is comfortable for customers. In addition, Target invests computers to help customers who want to print or design their picture and document. Moreover, Target also has modern machines and software technology which support customers create and edit by the effective way in their work. Additionally, Target always has staffs who are willing to give customers a hand to design or fix their work. Clothes are displayed in Target is high quality with special design, so it is easy to attract the customers.

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976 Words | 4 Pages

SUPPLY CHIAN NETWORK OF TARGET VALUE CHIAN ANALYSIS OF TARGET Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery.

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