Target's Organizational Communication Paper

The Target Corporation is a successful general merchandise retailer with locations in all 50 states of the United States and even leads into the District of Columbia. With these impressives margins, Target is mainly known for providing satisfactory experiences for consumers. The company provides and sells a variety of food, household items, various Target-branded clothing items, electronics, sports products, and even toys. Target even ensures to customize the assortment of each of their stores to select neighborhoods. Target provides plenty of affordable, quality items that cater to individuals. Most importantly, Target properly employs organizational communication theories and processes. After interviewing one of the managers at Target named

The store itself was established as a discount division in a department store owned by Dayton and originating from Minneapolis. Eventually, the store began to reinvest themselves and introduced brand new store formats under the name, ‘Target.’ Target’s main purpose and reputation is to “help families discover the joy of everyday life” (“Target History,” 2023). In addition, Target prides themselves on their brand promise “Expect more. Pay Less,” offering quality products sold at both reasonable and affordable prices in order to create guest-friendly environments. Furthermore, Target searches for employees that have basic knowledge of guest etiquette and principles and have a deeper knowledge in retail business experiences that can help with the progressing Target’s goals. Importantly, as Target celebrates various months, the brand believes in “diversity, equity and inclusion,” in order to create a “developing workforce” (“Target History,” 2023). As Target continues to grow successful by the day, the corporation emphasizes to differentiate themselves from other brands and create their own private-label brands that have efficiently contributed to “almost one-third” of the company’s total revenue (“Target History,”

Target ensures to utilize the Weber Organizational Theory. After interviewing Shelley, Target District Manager in Huntsville, Alabama, she discusses the applications of Weber’s Theory. Shelley emphasizes, “spreading tasks among different areas of the store such as style team, grocery team, cashiers, etc. help with the functionality of the store throughout the day” (Shelley, 2023). With the application of this theory, Target explores various methods in which management can be organized with each department being responsible for their own team’s personal development and performance styles. Furthermore, Target incorporates Internal Communication Strategies. Shelley states that Target uses both “email and face-to-face exchanges” in order to communicate properly throughout the store. The usage of walkie talkies throughout the store encourages information to be distributed within various channels and successfully gets messages across (Shelley, 2023). Additionally, Target Corporation implements varying influences when applying organizational communication strategies. Shelley describes that Target, “promotes a culture of both care and respect,” in order to create impact on all of their employees (Shelley, 2023). Not only does Target utilize a commerce platform, it focuses on low-price strategies (Business Model Analyst, 2023). In order to successfully