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Target's Problematic Issue Of Showrooming

394 Words2 Pages
In the case study, Target is addressing the problematic issue of showrooming, or the act of having a retailers’ brick and mortar stores being used as a showrooms for customers to view products in person, only to lose the sale to an online competitor for a discounted price (Kinicki & Williams, 2013). Target’s management team must find a way to decrease the competition gaining these customer sales in order to grow and maintain their business. Furthermore, but concentrating their issue directly with the vendors, they are sending a message loud and clear for other retailers to follow. Unfortunately, Target must additionally tackle other problematic issues that are causing them to lose customers after walking into their store. Similarly,
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