Target's Target Merger

293 Words2 Pages
Background to the situation of change A Russian privately held premium chocolate company (from now on the Target) will be acquired by a global confectionery organization. The company is middle-sized (about 1000 employees); it was established at the end of the 1990s and underwent a rapid growth, which allowed it to become one of the key players in the Russian chocolate market. The company has a top-down organizational structure and a hierarchical chain of approval. For the Target’s brand, the acquisition gives potential to create value in marketplaces around the world. The buyer (from now on the Buyer) is an American organization with a strong cultural heritage and an entrepreneurial and global culture. Through the acquisition, the organization