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Case Study: RSPCA

1005 Words5 Pages

This business competes with competitors in relation to brands as it has established their brand so strong that it is recognisable across the world and this business has gained popularity and donors including customers that purchase pet insurances for their animals. This business competes with rivals such as International Fund for Animal Welfare. This business competes with this organisation in the market to target and gain customers and donors. This is their rivals as RSPCA was listed the largest Animal Welfare charity in the UK. This business positions at the top when comparing to their rivals as this business is popular in UK and around the world. This business has a strong brand in the market compared to their competitor brands.
Relationship …show more content…

Apple focuses on maintaining a long-term relationship with customers rather than one off sales. By doing this, the business builds up loyalty and customers would prefer product and services and appreciate feedback to the business. This can lead on to creating more sales and emphases on creating an excellent experience that will not only help the business fascinate more customers but maintain existing customers for the long-term relationships. Apple benefits from relationships marketing as the longer the customer is loyal with the business the more valuable the brand becomes. It also benefits from competitive edge as not every business has used this strategy in order to maintain trustworthy and longer relationship with customers, as most of them are happy with one of sale …show more content…

In addition, relationship marketing is where, this business tries to keep strong and trustworthy liaison with customers rather than one of sale where they do not shop with them and this can influence negatively on this organisation. In this business relationship, marketing also effects on the brand awareness as it builds it up and positions your brand at customer’s top option for shopping. This business wants its customers and staffs to be aware that this corporate cares for them and this is same with customers and employees, as they want to know that the brands they work or shop with does not only offer products or services but care about them, this can lead to strengthening the long-term relationship. Relationships marketing is beneficial, as this business would receive valuable feedback, where it can focus on areas, which need improvements and the strengths for the

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