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Why White-Labeling Makes Sense In The Cannabis Market

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The cannabis market is growing at a rapid rate. For any business looking to enter the space, its runway to scale and launch isn’t very long. To make a name and profit for itself, brands need to offer a diverse line of quality products. However, with limited startup capital, how can a business become a brand?

Instead of looking for in-house solutions, some cannabis businesses are taking steps from the playbooks of other industries. While cannabis is undoubtedly a market unlike any other, it still can learn a thing or two from other sectors. To achieve high product and branding goals, scores of businesses are turning to white label products.
Why White-Labeling Makes Sense in Cannabis
White-labeling is an essential in a number of industries. …show more content…

As a vertically integrated business, Caliva's in-house product developers work to build up other burgeoning brand’s products lines. As part of Caliva’s white-labeling efforts, these brands partner with Caliva to develop products that give the partner's store complete control over bespoke formulas, flavor profiles, recipes and an array of other options. This process benefits both sides as Caliva solidifies itself as a top white-label provider and a brand is now ready to compete with the ever-crowding cannabis market in California and …show more content…

From there, these companies can satisfy hungry markets while building out their product offerings. In all, a thoroughly analyzed approach often leads to significant gains when a brand opts to white-label.
The White-Label Wave Continues Growing
It is unclear if the cannabis sector will ever come close to the white-label prominence of the food industry. While the cannabis equivalent of Trader Joe’s could be among us, no clear-cut names stand out as anything close to that at this time.

Regardless, the industry should prepare to see more white-label products in the years to come. This uptick only makes sense with CBD becoming a significant player, joining edibles and other extracts. In addition to new products catching consumers’ eyes, new states entering the adult use marketplace can lead to an influx of new businesses. With opportunities to grow in other states, and new brands needing to develop, a marriage between the two appears

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