Market competition is productive for consumers for price regulation and market equilibrium. Consumers, when shopping from giant companies, are subjected to unregulated price from an oligopolistic market. An example of oligopoly is ATT. ATT just bought DIRECTV recently and is considered the only choice for some areas. The Sherman act, the Clayton act, and the Federal Trade Commission Act of 1914 were aimed to restrict the formation of monopolies that would prevent small companies to enter the business and avoid oligopolies to form. Unfortunately, due to some competitive forces, these oligopolies find their way through the cracks and mislead the consumers with product labeling. I do agree with the authors’ feelings as government regulation