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The Pros And Cons Of Transaction Cost Theory

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In this section the author describes the theories that will support the analysis of information. In order to construct a theoretical background for the study the author chose to describe theories regarding the selection of countries. 5.1 Transaction costs theory Transaction cost theory was developed by Coase (1937) and then re-analyzed by Williamson (1979). The theory explains why companies exist and expand their activities to external environments finding out that ‘’A Transaction cost occurs when a good or service is transferred across a technologically separable interface’’. Transaction costs take place every time a service or product is transferred from one phase to another, where new capabilities are needed to produce those products or …show more content…

5.3 Country position and attractiveness According to Porter (1990), the level of competitiveness on a country depends on the capacity of the industry and the skills to upgrade and innovate. The competitive advantage is produced and sustained on the differences in values, economics structures, culture, institutions, history, and other factors that contribute to competitive success. Therefore, companies as well as nations have to fight for a position on the market as centers of production or industrialization of products. There are six factors that make countries more competitive: (Porter, 1990) • National competitiveness – It refers to intensity of competitiveness with the rival countries and the area of competition, for instance governmental support, relationship with customers, etc. • Type of domestic demand – Domestic demand refers to its type of structure and level of sophistication and the availability to transfer to other competitors (countries). • Factor advantages – The advantages that a country has over competitors in raw materials, climate, education, infrastructure, telecommunication, educated workforce and research …show more content…

In the business environment, companies and other business players are related to each other through the exchange of relations, needs and competences. Companies do not contend on the personal level, they contend for the relationship level in the domestic and international environment. The relationships of companies in the local network can be used as ‘bridges’ in the international network. However the network approach also implies to move away from the unit conception of the firm towards more lasting relationships between firms constituting a strong structure where the international business takes place and

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