Cola Wars Research Paper

145 Words1 Pages
Pepsi Cola and Coca Cola has been in the cola wars throughout recent centuries. It ejected 13 a long time after the introduction of Coca Cola by drug specialist Caleb Bradham, when Pepsi Cola was made. This made the two cola makers an immediate contender with each other. Throughout the decades after the production of the two colas‟, Coca Cola continuously evolved its image and extended to Europe while Pepsi was attempting to keep track as it experienced liquidation several times due to the WWI. In the 50‟s, both organizations were at their crest with promoting and extending their business to different nations. They had procedures to remain in the business aggressively, both organizations grasped promoting stages, famous people supports, converging