Alienation In Coca Cola

Tabinda Khalid BHS, Semester 5th

COCA COLA: In the video we can see that high machineries were there and only few technicians were on the machines then according to Marx the dependence of capitalists on labour class will decrease and they can exploit them easily.

There were huge machines at one place man has to come there for operating them (factories). Workers gathered at one place, there were separate departments for specific jobs. The concept of “Taylorism” can be clearly seen in the management of these factories. Each worker was highly specialized according to his or her task, there was a hierarchy and division of labour, there were different professionals for different task, we can see these divisions by the titles which had given to

There is innovation in the products, as there is one solution but filled in different packaging; aluminium cans, plastic bottles and glass bottles. Concept of alienation as proposed by Marx can easily be seen in the documentary, as workers are totally alienated from the products, they lost the ownership of the product, they haven’t full information about the product; they have knowledge about their own task.

As Marx has given the concept of alienation that hoe capitalist alienates worker by four ways:

Alienation from the act of working: In the past people work to meet the basic needs but now capitalism has forces the workers to do the monotonous task like machines, we can see in the video that some workers were doing just the task of putting the product in the boxes or just operating a single machine again and again, this is how the worker loss interest in his

Alienation from other workers: As we can see in the video that all the departments are separate, even the factories for manufacturing the raw material are at different places, so there is not any interaction between the workers. At some places only one worker is operating the full system and he has not any other worker to interact with.

Alienation from human potential: This point can be clearly seen in the video as the workers are doing monotonous task, by doing this they are not utilizing their other skills, they are just like cog in a machine. As well as they don’t have any full information about the product, their knowledge is limited to their tasks only. So there is no chance of the development of their other skills or building on the existing knowledge they currently have.

Another thing which we can see is that the factories for raw material are at different places, it increases the efficiency of task that one single thing is being manufactured at one single