Unit 5 Written Assignment Marketing Management University of the People Instructor: Dr. Janie Hall. 3/05/2024 As a sales consultant for XYZ Tech Solutions, a local IT company catering to small and medium-sized businesses (SMBs), I will look into the company's background, major markets, and the compelling benefits of marketing its products and services. Additionally, I will outline the company's marketing strategy and recommend product-pricing strategies to maximize short and long-term profits. Analysis for Local Company: XYZ Tech Solutions. Background: The 'St
We have to continually keep in contact with our customer. Raising awareness and educate them on potential
Supermarkets are using a variety of methods to increase profits. Marion Nestle, a teacher of food and health studies at New York University, wrote the article, “The Supermarket: Prime Real Estate,” to put the tricks of the super market industry into perspective. Nestle earned a PhD in molecular biology and a Master of Public Health from the University of California, Berkeley. She has written many different pieces on food and politics, making her knowledgable on the topic. Through her article, Nestle hopes to “guide readers to make healthier food choices.”
Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In his book Fast Food Nation, Schlosser states that, “eight year olds are considered ideal customers; they have about sixty-five years of purchasing in front of them.” Children are extremely malleable and easily influenced as they are forming their habits, opinions, and tastes. When companies market to kids, it is likely that the child will continue to purchase from that company as they grow up. The fast food industry greatly relies on its familiarity and consistency.
The company I chose to discuss is Chick-Fil-A, Dan Cathy is the current President and CEO. Chick-Fil-A’s mission statement explains what they value and what their commitment is to the community. According to the Chick-Fil-A website “For the past 66 years, we have built a foundational commitment to service – service to our customers, service to our franchised Restaurant Operators and their Team Members, and service to our communities. This begins in the restaurant – one customer at a time.
These three individuals built businesses in industries that seemed to be struggling in order to help themselves
As a result, the company was overall successful in conveying their message
The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel. A and Reich.
In Allende’s novel The House of the Spirits, Esteban Trueba is the only character to survive the entirety of the novel. In the commencement, the reader witnesses how his rigorous childhood plays a key role in foreshadowing how his violence develops the themes throughout the novel. Furthermore, the reader additionally grows with Esteban as an adult, and witness how his volatile relationships with characters conform the theme of society and class. Lastly, throughout the novel he plays a central role as the antagonist in numerous conflicts, which develop the recurring theme of violence. From a zealous young man, to the main antagonist in various conflicts; examining Esteban’s growth throughout the novel involves the reader in the core of Esteban,
In a country that wastes billions of pounds of food each year, it's almost shocking that anyone in America goes hungry. Yet every day, there are millions of children and adults who do not get the meals they need to thrive. We work to get nourishing food – from farmers, manufacturers, and retailers – to people in need. At the same time, we also seek to help the people we serve build a path to a brighter, food-secure future.
They developed a back-office accounting software product. They believed that flat organisational structure, collegial culture would strengthen employee morale and also heighten company performance. With 25% of client renewal rate and most of the clients retained services for at least 4 years, the firm earned good revenues. It had about $100 million in revenues and 400+ employees in its regional offices. The founders retired and the new CEO looked for young sales directors.
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have
This would have already provided them with loyal customers and participants, so
It would aim at establishing a strong customer lifetime value. It would also search for new markets in other
