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Mgt 2024 Unit 5 Paper

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Unit 5 Written Assignment Marketing Management University of the People Instructor: Dr. Janie Hall. 3/05/2024 As a sales consultant for XYZ Tech Solutions, a local IT company catering to small and medium-sized businesses (SMBs), I will look into the company's background, major markets, and the compelling benefits of marketing its products and services. Additionally, I will outline the company's marketing strategy and recommend product-pricing strategies to maximize short and long-term profits. Analysis for Local Company: XYZ Tech Solutions. Background: The 'St According to Bloomberg (n.d) XYZ Tech Solutions is a local company specializing in providing IT solutions for small and medium-sized businesses (SMBs). The company …show more content…

Firstly, the company provides tailored IT solutions designed to address the specific needs and challenges faced by SMBs, offering a competitive edge over generic solutions (Polat, 2023). Secondly, XYZ Tech Solutions prides itself on delivering excellent customer service and ongoing support, ensuring client satisfaction and loyalty (Polat, 2023). Thirdly, marketing these products and services highlights the cost-effectiveness and efficiency gains that businesses can achieve by outsourcing their IT needs to professionals, thereby freeing up resources to focus on core operations and growth (Polat, …show more content…

Value-Based Pricing - What is it? Emphasize the value proposition of its IT solutions, focusing on the cost savings, efficiency gains, and competitive advantages they offer to SMBs. This allows XYZ Tech Solutions to command premium prices while aligning with the perceived value provided to customers (Polat, 2023). Tiered Pricing:.. Introduce tiered pricing plans with different levels of service and features to cater to the diverse needs and budgets of SMBs. This provides flexibility for clients to choose the package that best suits their requirements while maximizing revenue potential for XYZ Tech Solutions (Bloomberg, n.d.). Subscription Model:.. Offer subscription-based pricing models for ongoing IT support and maintenance services, providing a predictable revenue stream and fostering long-term customer relationships. This approach ensures a steady income stream for the company while incentivizing clients to commit to recurring services (Bloomberg, n.d.). Bundling and Upselling: What is the difference between

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