'Taylor Swift Vs. Treadmill'

Celebrity promotions are always successful

Apple Music promotes its app by using famous celebrities in its ads. The celebrity promotes the music by being/performing in the ad. The commercial "Taylor Swift vs. Treadmill" is a good example of what I am talking about. Having a well-known, very liked celebrity like Taylor Swift bring endorsement to Apple Music, the commercial and the company will see a rise in purchases of subscriptions. Apple Music's "Taylor Swift vs. The Treadmill" commercial set a good example for my statement. The key to a good successful commercial is when it includes the three famous appeals; which are ethos, pathos, and logos. Ethos is the credibility appeal, pathos is the emotional appeal, and lastly, logos is the logical

Ethos is the credibility appeal therefore Drake's music appearance was also a way to make the ethos appeal stronger. As Taylor Swift is choosing a playlist to listen to while she is running on a treadmill she decides to run to a Drake song. Drake is another well-known artist and his associating with the brand and letting the commercial include his music also indicates that he supports Apple Music. Drake even did a commercial with apple music listening to Taylor Swift's music and getting an adrenaline rush. According to Daniela Avila “Meanwhile, Taylor Swift trailed closely behind as the second most-streamed artist globally and the most-streamed female artist. Swift, 32, also took the first place spot in most viral artists globally. Drake came in third place for most-streamed artists globally and first for most-streamed artists in the United States”(Avila). Drake and Taylor Swift are both very popular artists in general and both of them have a huge platform. Therefore a music artist's appearance in a commercial can make a big impact on an app like apple music. Especially since the music artist has the credibility to promote something they have experience in which is

Pathos is the emotional appeal and has to emotionally intrigue the viewers so we continue watching the commercial or ad. In this case, it was the whole commercial. Taylor Swift is an actor and music artist, mostly a music artist. The Apple Music commercial required Taylor Swift to act. The commercial was about Taylor Swift running on a treadmill. Her invoice said she hated running and as she is putting on her headphones she is scrolling through a playlist on Apple Music. She then decided to play a gym flow playlist because she is at the gym on a treadmill. She begins to play music and it's by Drake. The song is called Jumpman and then Taylor begins to play the song and stretch a bit. After her quick stretch, she begins to run and sing her chest out to the music. She seems to know all the lyrics to the song that she begins to put her hands in the air. She continues to throw her hands in the air and sing the song. She does it so intensely and gets distracted therefore she falls off the treadmill. It looks like a bad fall because she is dragged off the treadmill. Once she is on the ground she puts her upper body up and then continues to sing to the song like nothing happened. I am describing what I, as a viewer, witnessed when watching this ad. I was instantly intrigued, confused, and in shock at what I had just seen. I could not wrap my head around how Taylor just fell on her face. I see