The term Web 2.0 depicts the second era of the World Wide Web (WWW), which emphases more on the capability of people to cooperate and share information online as opposed to the first web version, where people were primarily acquiring information. In US, the most prevalent Web 2.0 technologies are the Social Network Sites (SNSs) like Twitter, Facebook, Google+, LinkedIn, etc. Completely 45% of cell phone holders utilize a social networking site and 28% do as such on a common day (Ames, 2014). Youngsters who are highly sophisticated and those with a higher yearly family salary are more to be expected to use SNS on their phones. The increase of social media in the mid-2000s is the measure that enabled candidates, with the help of the Internet to associate with voters. The dawn of the Internet, the conjunction of media, and the utilization of Web 2.0 technologies, for example, blogs and social networks have restructured how presidential campaigns in the U.S. are led. Fig 1 shows the percentage of internet users among each group who use social networking sites. …show more content…
This need to influence the mass population is most imperative in elections, predominantly national elections. Since 1992, in the process of U.S. presidential election, candidates must progressively acknowledged the supremacy of the Internet to promote political determinations of raising money, networking with the public, establishing and rallying followers, accumulating voter information and broadcasting information. We discuss new technologies and how they have been utilized as a part of the presidential campaigns since 1992 election until the 2012