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Television's Negative Effect On Presidential Elections

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Angus Campbell once stated, “The advent of television in the late 1940’s gave rise to the belief that a new era was opening in public communication”. 75 years later, it looks like he was spot on. Since the invention of the television in the 1940’s, stations have decided to broadcast presidential debates on live television. The broadcasting of the debates has had some positive effects on presidential elections—such as a deeper connection between the president and the American people and a decrease in political party power—yet overall televised debates have had a negative effect on elections; the elections have turned too superficial and interest in candidates’ opinions on important matters have decreased. Due to televised presidential debates,
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In this article Diana Mutz wrote about the election campaign and how it affects the people. In her career when she has covered the campaign as a part of media it was not really a great feeling for her. She believes there is a great difference between how public views the part media plays in election then what a candidate thinks. She thinks media is not very influential to change public views over a candidate. She argued that majority of the people already knew and determined on who they going to vote way before the general election campaign started.

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The argument can be made that, instead of appealing to the lowest common denominator in the public, at least some media should give the more informed and critical segment of the people what it wants (Lazere 305). The people are considered to be the largest segment of the audience and that should be enough evidence for the media members to make the news tailor made for the viewing public. When confronted with said evidence, most media members blame it on education. “One professional consultant who pioneered these formats justified them by claiming, “People who watch television the most are unread, uneducated, untraveled and unable to concentrate on single subjects more than a minute or two.” (Lazere 306).

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As more and more networks covered the debates, the ratings dropped to an all time low in 1996 with a rating of 31.6(“Nielsen Tunes into Politics”). This clearly and factually shows the decline in televisions debates and the standard to which they are held. The golden age was a period of great growth and expansion which only took place for twenty years before a drop which I believe continues to today. This high point of media of the debates became corrupted by things like wanting views and ratings. These led to a decline in the standard of debates and how useful they are to the public.

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