Tell Your Story In A Noisy, Social World By Gary Conductedrchuk

Introduction
The book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World by Gary Vaynerchuk is informative and insightful. With his in-depth experience author, has managed to bring a point for the readers on how should we tell our brand’s story on a competitive social platform. I personally found color commentary section more useful, which concludes every chapter. Provided examples of what to do and what not to do provides an explanation of the process of brand storytelling.
There are many books which are available in market on what and how to create a social media awareness among customers, however those books might not prove to be effective. Gary’s this book has shown a new way to brand our products i.e. “Storytelling”.
Summary
The main points that author argues in this book is that, stories keep changing every time we change a social platform. He then tries to explain how you should change your story regularly to keep users connected. In addition to it, he provides six Golden rules for content and he emphasis more on most popular social sites. (Facebook, Twitter, Instagram, etc). Below mentioned are the six rules that author has written about outstanding contents.
1. It should be Native
2. Micro
3. Consistent

4. Influences Pop Culture
5.

Less demanding
6. Non disturbing process
The above rules looks simple to read but implementing them without sheer guidance could be difficult. Author’s explanation of each of the above rules, really helps to understand questions like what, where, how and why. In addition to it there are case studies in the end of each chapter which allows readers to use their skills and expertise to interpret the case and provide some outcomes.
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