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Telstra Small Business Intelligence Report

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Why small businesses need a website – Telstra Small Business Intelligence Report

The 2018 Telstra Small Business Intelligence Report showed some not-so surprising facts about the importance of online activities for small businesses. You can see the full report here or keep reading for the important stats and what they mean for your small business.

But I already have a Facebook page, is it enough?
There’s too much competition in the business world for you to not be doing all you can. Having a website with information and a great user design is just another marketing tool you need t use. 48% will stop considering a business if they don’t have a website. It seems ridiculous to loose out on so much potential just because you don’t have a website.

Customers want to compare products. They want to make an …show more content…

The importance of having a website isn’t lost on most people with 50% of small businesses have a website already.

So what’s stopping the other 50%? A staggering 60% of small business owners want a website, but don’t think they have the time to launch one.

I have a website, is it enough?
Having a website is the first step to gaining customers, but you need a good website to keep them. 89% of customers want a website that is easy to navigate. There’s no reason to have a website if your customers can’t find any of the information they want.

This is easy to fix. Consider adding a search bar to your site and clearly organising your menu. Another 84% of customers want a trustworthy site, so having an SSL certificate on your site is important. For more on privacy, check out our blog on the new privacy data laws.

Mobile-friendly sites are very important, especially for E-commerce sites. 48% of customers shop at least once a week on their mobile devices. An online shop is bound to increase your sales, although only 57% of small business ecommerce websites are mobile-friendly.

How do I get more customers on my

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