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Tesco Market Development Strategy

1167 Words5 Pages

Market development: Market development strategy for the P&G Company begin to reflect market trends, especially those that are settled by competitors. Innovation is required in this context, to continue to provide an upgraded version of the P&G Company's leading products. As it gets to turn the attention of the customer if the same brand of product works for a long time. Diversification: The P&G Company has branching out through the involvement of more stakeholders to get together on a local or international company to increase the company's assets as well as the global size. The acquisition of the P&G Company really mean to increase the categories of products to be hosted by the company. ● Relationship marketing of P&G Company Procter & Gamble, …show more content…

Tesco is the top leading retailer in the United Kingdom (UK). It manages more than a thousand hypermarkets and supermarkets, and shop in the United Kingdom, Ireland, Central Europe and Asia. Tesco has 5 available stores in different formats: Tesco, Tesco Metro, Tesco Express, Tesco Extra and Tesco Home-Plus. Moreover, Tesco is one of the wide range of products and services offered by Tesco include food, clothing, financial services, consumer electronics and others While P&G is the brand which consumer goods and packaged is the biggest worldwide leading company in the world. In other hands, both company they have their own aim and objective to achieve their goals. The similarities both company they use growth strategies of Ansoff’s same method of promotion of their products and …show more content…

Under this task I will evaluate how the marketing techniques of Tesco organization have been a success Marketing techniques used in Tesco: ● Branding ● Relationship Marketing ● Growth strategies ● Survival strategies ● Brand building and positioning Tesco has been particularly successful because of the strong brand. Tesco has a reputation for value, low price and for being customer-focused. Brand associations have helped the company to expand into new sectors and markets. Tesco has also been strong in the field of public relations, advertising and build its business at the local level. This local approach to marketing seems to be the main driver of success. Tesco has a good range of products, including own label products. It seeks to provide excellent customer service, and ensure high levels of customer satisfaction. . Private label products have helped strengthen Profit Company, and through the good broad appeal, best brand and also Tesco has received a wider consumer audience. Aggressive expansion abroad has helped to maintain high profits. Tesco supermarket has expanded to Eastern Europe, countries such as China, South Korea and even in the United States, and developing through the middle of the supermarket market known as "fresh and

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