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Tesla Marketing Trends

724 Words3 Pages

4.Describe the major trends and forces that are changing the automobile marketing landscape and how Tesla is taking advantage and/or trendsetting in the automobile industry.
Safety Becomes More Important:
Safety plays a major role in the automobile industry with vehicle manufacturers constantly making improvements to avoid and lessen damage from collision. Automobile industry is also trying to improve braking systems, stability and lighting. They are also concentrating on environmental safety.
Tesla is manufacturing environmental friendly car also takes care of safety by using air bags, antilock brakes, and seat belt pretensions.

Vehicle Are Produced Worldwide:
Globalization brought a massive change in automobile industry. Cars are now manufactured …show more content…

Alternative Fuels Begin to Emerge:
Due to global warming and increase in fuel price customers are tending towards hybrid and electric cars. Prediction is that in near future people start using electric cars, which are eco friendly.
Tesla is market leader in electric vehicle manufacturing. Main goal of Tesla is to make world with electric cars and become eco friendly. Automated Features Become Commonplace: Due to emerging technology back-up cameras lane changing alerts, digital display other features are widely used in the present cars.
Tesla already has these features in their cars and will enhance them in future. CRM: To know about the customer and make changes according to wishes is the key step to success in any industry.
Tesla has started customer service with their number Team: 1-877-79-TESLA. They are already open in social media gathering reviews. They are also in Cloud computing.
Adaptability and Ingenuity:
Depending up on the priorities of car consumers we should be able to change the …show more content…

With the Release of Model S it is competing with all the luxury brands like BMW, Mercedes, Porsche etc. Tesla is the third best-selling luxury car in California only behind Mercedes and BMW. Their direct interaction with customers through their website creates its own trend in marketing. With increasing charging stations, it creates a tough competition to the present gasoline cars. If Tesla can decrease the price and increase the production in near future Elon Musk dream would come true, replacing gasoline cars with electric cars and the environment will go

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“Why Electric Cars are the Future” Introduction Attention Getter: It was Sunday at park, two college students were discussing about cars. One of them said that imagine about two decades ago, it appeared there was no effective alternative to the gasoline and oil, but now there is a better, cleaner, and more effective substitute to them: electricity. Although electric engines are not so widespread, more and more people consider changing their gasoline-fueled vehicles to electric cars. Then I discovered why electric cars are the future.

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First of all, let’s talk about the environment. I’m sure you all know about greenhouse gases and global warming, so I won’t talk much about that, but you may not know that road vehicles produce 10% of all man-made greenhouse gas emissions. This does include vehicles other than cars like trucks, but Tesla just came out with an electric truck which is faster and can carry more weight than any petrol/diesel truck. Greenhouses gases carbon-dioxide and methane have hit their highest levels in the past 420,000 years, and the extent of arctic sea ice has declined about 10% in the last 30 years.

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Reforms touchest the farthest of places, yet it has not reached cars. It is time that reform makes its way into the automobile industry. After all, this change must be made to keep the streets safer, a pressing area of concern for people. It does this through eliminating desires and only placing those on the streets with a need to be on the streets. Also, people with eighteen years of learning under their belt are infinitely wiser than those who lack the additional two years.

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This proposal allows Tesla to make a reference. This allows Tesla to have sufficient data to develop local marketing policies.  Solution of Communication Barriers Tesla communicates with employees though email, but this method has the opportunity to pass through some error messages. As a result, Tesla should meet regularly with staff from different departments.

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The buildings are leased, but all the stores are entirely owned and operated by Tesla. The retail locations double as service centres, where customers can get maintenance and repairs done. Moreover, the company operates a network of 11 of its proprietary superchargers that allow Tesla car owners to quickly charge their vehicles. To further expand its charging network, Tesla has partnered with local companies to offer additional chargers at select commercial locations. 3.

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The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’. Based on the mission and vision, the company’s strategy was determined. Tesla’s strategy is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model. (Musk,

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First of all, let’s talk about the environment. I’m sure you all know about greenhouse gases and global warming, so I won’t talk much about that, but you may not know that road vehicles produce 10% of all man-made greenhouse gas emissions. This does include vehicles other than cars like trucks, but Tesla just came out with an electric truck which is faster and can carry more weight than any petrol/diesel truck. Greenhouses gases carbon-dioxide and methane have hit their highest levels in the past 420,000 years, and the extent of arctic sea ice has declined about 10% in the last 30 years. This is all because of global warming, and if we start switching to electric cars, we could make a big difference and maybe, just maybe the effects of global warming will decrease.

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Interaction with the final customers As a company, it's crucial to interact with the final customers because we sell directly to the final customer. By this, Tesla makes sure that our final customer gets a memorable experience and has access to all the services which a luxury car should offer. Once you have registered yourself in my Tesla, it provides you numerous features like Customizing your car, tracking your car lead time, finding the nearest charging stations,

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The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.

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A lot of people love to hear about energy efficient and environmentally friendly options out there. The electric vehicles today serve great benefits in keeping emissions down and using a more friendly alternative energy source. In my opinion they have made an impact on the environment, but a major benefit in using this alternative resource is less cost to fuel the vehicle. Gasoline is very expensive today, and using the energy that is used to power our home, is much less expensive and more available than gas. The environment, as claimed by environmentalists, suffers due to the emissions of automobiles today.

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The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. " CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla).

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Support idea: more electric car more reduce carbon dioxide Support detail: In the future, electric car will be more number on the road and reduce making carbon dioxide to the air. “Carmakers have queued up to pledge that soon all their new models will be either hybrids or electric.”[2] Body2 Topic sentence: Electric car can charge by itself to use less time at charging station. Support idea: solar power Support detail: Some electric car have sola panel that can recharge battery by itself with sun light. Support idea: Dynamo generator

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