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Tesla Marketing Trends

724 Words3 Pages

4.Describe the major trends and forces that are changing the automobile marketing landscape and how Tesla is taking advantage and/or trendsetting in the automobile industry.
Safety Becomes More Important:
Safety plays a major role in the automobile industry with vehicle manufacturers constantly making improvements to avoid and lessen damage from collision. Automobile industry is also trying to improve braking systems, stability and lighting. They are also concentrating on environmental safety.
Tesla is manufacturing environmental friendly car also takes care of safety by using air bags, antilock brakes, and seat belt pretensions.

Vehicle Are Produced Worldwide:
Globalization brought a massive change in automobile industry. Cars are now manufactured …show more content…

Alternative Fuels Begin to Emerge:
Due to global warming and increase in fuel price customers are tending towards hybrid and electric cars. Prediction is that in near future people start using electric cars, which are eco friendly.
Tesla is market leader in electric vehicle manufacturing. Main goal of Tesla is to make world with electric cars and become eco friendly. Automated Features Become Commonplace: Due to emerging technology back-up cameras lane changing alerts, digital display other features are widely used in the present cars.
Tesla already has these features in their cars and will enhance them in future. CRM: To know about the customer and make changes according to wishes is the key step to success in any industry.
Tesla has started customer service with their number Team: 1-877-79-TESLA. They are already open in social media gathering reviews. They are also in Cloud computing.
Adaptability and Ingenuity:
Depending up on the priorities of car consumers we should be able to change the …show more content…

With the Release of Model S it is competing with all the luxury brands like BMW, Mercedes, Porsche etc. Tesla is the third best-selling luxury car in California only behind Mercedes and BMW. Their direct interaction with customers through their website creates its own trend in marketing. With increasing charging stations, it creates a tough competition to the present gasoline cars. If Tesla can decrease the price and increase the production in near future Elon Musk dream would come true, replacing gasoline cars with electric cars and the environment will go

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