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Tesla Motors Swot Analysis

3600 Words15 Pages

Tesla Motors Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components . The company also markets lithium-ion battery packs to automakers including Daimler and Toyota. Its CEO, Elon Musk, has declared he envisions Tesla as an independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer.
Tesla Motors first gained widespread attention following the production of the Tesla Roadster, the first fully electric sports car. The company’s second vehicle is the Model S, a fully electric luxury sedan, and its next two vehicles are the Model X and Model 3 respectively.
The product I would like to present in this project is the luxury sedan car of the company, Tesla Model S. The car is a full-size, 5-door lift back body style with a rear-motor and a rear-wheel drive. It has been introduced on the market in June 2012 and ever since the car has gained rapid growth in sales particularly in northern Europe (Norway) and California, USA. The factory where the model is assembled is located in Fremont, California, USA.
Model S is a full-electric car having zero CO2 emissions. The car can be tested inside the testing lane in Fremont. For Europe, the car is assembled in Tilburg, the Netherlands. Its specifications include a 310 kW electric …show more content…

Even if the car’s price is high, the depreciation in time will be rapid in comparison with its rivals, because of the very well developed Supercharger stations, where Tesla owners can recharge their car for free in a very short time. Innovations within Tesla are regular and they can fix a hardware problem of the car through software updates even if the car is in the owner’s garage. The need to go to service has been

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