Tesla Motors, Inc. is in the business of building all electric vehicles with a mission “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible (Musk 6). The goal of Tesla Motors is to continuously innovate and to become a catalyst for the automobile manufacturing industry. Tesla Motors is committed to building all electric vehicles (EV) that are designed around the diver.
Tesla Motors, Inc. was founded in 2003 and is responsible for the development of the all-electric vehicles Tesla Roadster and the Tesla Model S. Since its introduction to the market, Tesla Motors has made the Model S a realistic form of electric vehicle transportation with the vehicle providing an EPA range rating of 265 miles on a single charge. In 2013, the Tesla Model S became the top selling full size luxury sedan in the U.S. Tesla Motor states that electric vehicles have the lowest
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The biggest battle for Tesla as far as regulation is concerned is its ability to market and sell their vehicles to consumers. In an effort to reduce vehicle costs, Tesla desires to sell vehicles directly to consumers through Tesla Motors storefronts. Regulation forbids this act. “In forty-eight states, direct sales by car manufacturers are restricted or legally prohibited, and manufacturers are often prevented from opening a dealership that would compete with existing ones” (Surowiecki 9). Understandably, the only ones fighting for this legislation are the franchised vehicle dealers who are in the business of being the for profit middlemen in vehicle sales. There is regulation that is favorable for EV manufactures such as Tesla. There is a $7,500 federal electric vehicle tax credit when purchasing a vehicle. This equates to an actual dollar value of $2,100 for an individual that that has an annual income of